Noble Theory LLC

Mindful Products for Mindful Bodies

That's Coco-NUTS!

Skincare IngredientsNikki Carl
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What We See

We’ve seen coconut oil being used for literally everything over the last several years. Every product you pick up these days seems to have some form of coconut oil in it and if you Google Coconut Oil Blogs, the return of articles based on coconut oil is about 26,500,000 results. Impressive. Though the health benefits of coconut oil have been touted as a calorically-dense source of energy and healthy fat, we are starting to see a lot of new articles being written that questions the popularity of this oil. The confusion sets in.

I didn’t add my blog about coconut oil to the pile to approve or disprove the information out there regarding the internal health benefits of coconut oil use. Instead, I’d like to talk about our own experience with it and why you won’t see it being used in 99% of my products.  Through our testing panel, we have found that our testers complain that coconut oil clogs their pores and really does nothing for them in terms of moisturizing. I agree. Coconut oil is a comedogenic which means that it tends to block pores causing blackheads, a plug of sebum in the hair follicle darkened by oxidation. Of course, this doesn’t mean that it affects ALL skin-types, but we’re not willing to take that chance.

Moderation is key to everything, but some things are worth avoiding altogether. If we don’t steer clear of the things that aren’t helping us, then we’re going to have a hard time healing.

Our Thoughts & Experience

Though coconut oil is shown to have antibacterial properties, it still seems to cause inflammation to our porous tissues. For example, oil pulling – we’ve all done it and some of us can even get through the full 20 minutes of an oil pulling session with coconut oil (GAG). While I’ll agree that my teeth look cleaner after an oil pulling session, my gums tell a different story. After about a month of weekly oil-pulling sessions my gums became tender and inflamed. Not cool, coconuts. Not cool!

In the many blogs & articles written on the benefits of coconut oil used in hair & skincare they all seem to share a common theme: ‘Coconut oil has been used for thousands of years and can make your skin look younger, firmer & highly moisturized.’ I fully disagree! Coconut oil does nothing for moisture retention because is an occlusant. A what?! An occlusant. A substance that repels water – like a duck. In order to moisturize the skin, you need a humectant. Humectants are substances which help retain or preserve moisture by pulling oxygen into the skin surface from the outside. But, like everything else even humectants have their place in products.

All this is not to say that coconut oil isn’t a healthy choice for us, but it too certainly has its place, just not in skin care products. Not ours anyway. Outside of hand soap, because of its ability to produce a nice lather, I really don’t see much use elsewhere – perhaps an anti-frizz treatment for hair ends? Even still, I can name several better options for that application based on hair types & conditions.

The Hype vs. Our Trust

There seems to be a striking trend in this industry – every year, a hot new ingredient steps into the spotlight. Articles written about them swells to an ocean-sized tsunami, ads are exploding onto our screens every five minutes on social media with flawlessly perfect models claiming the product changed their lives, like forever! And boom, a new star is born almost overnight.

This creates a business rocket for someone (not you or me) that is taking off into spaces unknown. That’s the whole point, right? We get into business to make money, to feed our families and do what we love to do. What’s the harm in that? Well, on the other side of the coin…exploitation of resources. According to Centra Foods, a supplier of non-gmo and organic oils, the supply of coconuts has gone down due to the age of the industry being old and the trees which are used in the production of coconut products are well past their prime. In an article written by Hannah Broaddus, she quotes, [1]“Today’s coconut trees were planted more than 50 years ago, according to Hiroyuki Konoma, the regional representative for Asia and the Pacific at the Food and Agriculture Organization (FAO) of the United Nations. That puts them 20-plus years past their peak production line.”

Like any other industry that brings a “thing” into the spotlight, the thousands of articles that have been written on the our little darling, the coconut, has significantly changed the supply and demand for it. Prices have climbed and there is no reason to believe that they’ll be declining any time in the future. And though I do believe that coconuts have their place in our daily lives, I can list 20 more oils that are far more beneficial to skin care. That is why, you won’t find a lot of coconut oil being used at Noble Theory.

Make Good Choices

The final product that you end up with from Noble Theory gets there by countless hours of researching medical and scientific journals beforehand. We blend our ingredients based on their beneficial properties & synergistic values and we pay very close attention to the maximum dermal limits of each ingredient to keep it safe. We’re also not afraid to mention any warnings that may come with each ingredient, we’re flexible enough to remove or replace any of these ingredients that may work better for you.

In conclusion, we work very hard to present an end-product that is mindfully crafted with all skin in mind. One that will not clog pores, cause inflammation, or exacerbate the condition(s) you’re trying to recover from. Moderation is key to everything, but some things are worth avoiding altogether. If we don’t steer clear of the things that aren’t helping us, then we’re going to have a hard time healing. Choose wisely, Noble Friends.